Blu Oven is a business focused on deliciously handcrafted Filipino sweets and desserts run by sisters Abby and Rona. They want their goods to give their customers a welcoming taste of the Philippines with a modern feel.

The inspiration for their brand was a minimal Scandinavian aesthetic, and they wanted a blue and neutral color palette accented with a color cheerful color. Their target audience is a professional female that loves to travel and values family.