Ready to take your business to the next level?
Running a business can be scary. Whether it’s a new product launch, pitching to investors, or an email campaign. We’ll work together through every stage of the design process to make sure your visuals authentically attract the right people to your brand. My goal is to create thoughtful designs that give you confidence in your business.
What’s brand design?
A brand is people’s impression of your business. Thoughtful brand identity design can influence how people see your business.
We all have our own unique style, and so should your brand. Brand design is about creating assets that make your distinct brand identity help you stand out from your competition; brand design is your business’ unique visual language and your brand’s foundation. Your brand identity should tell your story and attract your customers. Brand assets include a primary logo, a secondary logo, typography, imagery, patterns, colors, icons, illustrations and textures. Think of your brand identity as your brand’s clothes, shoes, accessories, makeup, and hair…all things that shape how people see you.
You don’t have just one thing that symbolizes you, so your brand shouldn’t just be a logo either. Every single visual thing that your business puts out into the world (whether it’s packaging, social media posts, or email newsletter) influences how you’re perceived. What kind of impression do you want your business to make?
design specialities
Services
brand identity
web design
packaging
digital assets
printed materials
resale products
my approach
Philosophy
Your project is just as unique as your brand. My approach allows me to suit my services to your specific needs, goals, and budget. With that in mind and my recommendations on which design services will best serve your business, I’ll present a custom proposal made just for you with options you can choose from.
Visual identity is the foundation of your brand. It lays the framework for all of your business visuals and needs to be solid in order for your brand to make a lasting impact. I believe in partnering with my clients to create a one of a kind visual brand identity system that tells your story and speaks to your people. A carefully designed system grows with your brand and helps you feel confident in applying your visuals to all of your marketing assets.
“If you think that good design is expensive, you should look at the cost of bad design.”
- Dr. Ralf Speth CEO Jaguar Land Rover
We’d be a good fit if…
01.
Your goal is to attract and build trust with your ideal customer with a beautiful brand.
02.
You are ready to invest in design and understand how it can positively impact your business.
03.
You want to check off design related tasks so you can concentrate on the things you enjoy.
04.
You would like to partner with a professional designer to bring your vision to life.
FAQs
How much does a typical project cost?
Because each business' goals and needs are different, every proposal is custom made. Before we agree on a price for your project, I'll schedule a call to discuss your goals and make recommendations of the design services that will best serve your needs. Then with your needs, goals, and budget in mind I'll put together a few package options for you to choose from.
Thoughtful design is an investment, so I offer flexible 3-5 installment payment plans that can be paid throughout our time together.
How long does a project take?
Brand Identity design typically takes 6-8 weeks. Brand + Website projects take 3-5 months depending on how complex you want your site. All other projects vary between 2-4 weeks. Please note that I typically book 1-2 months in advance.
What is your design process?
01. DISCOVER + STRATEGIZE
The discovery process begins with a meeting where I listen to your story, needs and goals, discuss my process, and decide if I will be a good match for your project. If we're a good fit, I invite you to my client management system and send you instructions to get started on your homework. From there I will put together a visual strategy that focuses on your brand’s feel, intention, and target audience. My goal is to create all the assets you need to build a business that has your audience at heart.
02. CREATE + REFINE
After the visual strategy is approved, I will use it and your homework as reference during your concept development. Although I develop several concepts during this stage, ONE concept will be presented to you through a detailed recorded presentation where I go through my design rationale. In this phase, we will work together to ensure that your brand elements are perfectly suited for your business through refinement.
02. DELIVER
The moment you’ve been waiting for! For brand identity projects, all of your new design files will finally be emailed to you in an organized folder. Files include print ready formats (CMYK: pdf, ai) and web ready formats (RBG: svg, png, jpg). You’ll now have the assets you need to build your website, package your products, and begin making connections with future customers and clients.
How To Work With Me.
Let’s see if we’re a good fit. Please fill out the application to get started.
If we’re a match, I’ll send you a link to book an intro call to learn more about you and your goals. After our call, I’ll send you a custom proposal, contract, and invoice so we can get started. If you’d rather send an email, my address is hello@mellanidejesus.com.
